Instagram Stories: A new rival for Snapchat

mobile_marketing


Instagram launched an update this week that looks a lot like Snapchat (yes, including being able to write about photos and videos, including stickers and more). The new features include being able to publish content as if it were a slide show which you can include filters, handwriting and even stickers. The function that makes the most noise is that the stories are made public only for 24 hours (Doesn't that sound familiar?).

The new feature appears at the top of the screen with the Instagram profile and the users you follow who are already using the new feature.
All videos and photos published in a user's Stories will be followed in the same way that Snapchat presents the stories of other users. The “more” (+) icon in the upper right corner will allow us to create a photo or video for our story. Once captured Instagram enables the options of filters, stickers, and handwriting. The privacy settings of the stories are tied to the settings of your profile, if this is public, all the images and videos will be also, otherwise, your profile is private, it will only be visible to the contacts you accept. Apparently it is another attempt by Facebook to curb the popularity that Snapchat has, however, the numbers do not lie, Instagram does not yet have the number of active users and the daily content that its competitor does, We will have to wait at least a few weeks with the active application to try to predict its future. Meanwhile, let's enjoy this new option. 
For more app & mobile marketing details contact us.

Comments

Post a Comment

Popular posts from this blog

Increase online sales by strengthening your corporate image

Image
If you are wondering why your competitors manage to sell more than your online company, an element that may be influencing is the  corporate image  you project.  Although it may seem like a less relevant topic in world 2.0, this can also help increase the sale of products and services. In the following article, we will explain quickly why it is important to strengthen the image that you show to your customers through your website or online store so that this element helps you achieve better conversions. Show who you are rightly The business image serves to convey to the public or potential customers who you are, what your vision as a company, objectives, how you achieve your goals, where you come from and where you are going in the commercial sector.  Only in this way can they know and trust you to invest in what you offer. With a good business image you can transmit different messages between them: Quality service: The  corporate image  achi...
Read more

Mobile apps for businesses: find out why you should have them

Image
The  mobile apps  or mobile applications, whatever you call them,  provide many benefits for the development of your company.  Whatever the commercial branch to which you dedicate yourself these tools facilitate the day-to-day life of your potential clients and best of all, they help you earn money. Next, we will explain some of the benefits that it brings to your company to have these innovations. Direct interaction with the public Mobile Apps have become a new form of expression and communication between customers and those who run companies.  These tools are seen as a direct channel to obtain information, attention and specialized service. This is because previously when the customer needed information about a brand or availability of a product, they had to make an effort to obtain it, but with mobile applications, everything is one  touch  away. Mobile apps to solve problems Many of these tools are intended to solve a problem prese...
Read more