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Increase online sales by strengthening your corporate image

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If you are wondering why your competitors manage to sell more than your online company, an element that may be influencing is the  corporate image  you project.  Although it may seem like a less relevant topic in world 2.0, this can also help increase the sale of products and services. In the following article, we will explain quickly why it is important to strengthen the image that you show to your customers through your website or online store so that this element helps you achieve better conversions. Show who you are rightly The business image serves to convey to the public or potential customers who you are, what your vision as a company, objectives, how you achieve your goals, where you come from and where you are going in the commercial sector.  Only in this way can they know and trust you to invest in what you offer. With a good business image you can transmit different messages between them: Quality service: The  corporate image  achi...

Mobile apps for businesses: find out why you should have them

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The  mobile apps  or mobile applications, whatever you call them,  provide many benefits for the development of your company.  Whatever the commercial branch to which you dedicate yourself these tools facilitate the day-to-day life of your potential clients and best of all, they help you earn money. Next, we will explain some of the benefits that it brings to your company to have these innovations. Direct interaction with the public Mobile Apps have become a new form of expression and communication between customers and those who run companies.  These tools are seen as a direct channel to obtain information, attention and specialized service. This is because previously when the customer needed information about a brand or availability of a product, they had to make an effort to obtain it, but with mobile applications, everything is one  touch  away. Mobile apps to solve problems Many of these tools are intended to solve a problem prese...

Instagram Stories: A new rival for Snapchat

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Instagram launched an update this week that looks a lot like Snapchat (yes, including being able to write about photos and videos, including stickers and more).  The new features include being able to publish content as if it were a slide show which you can include filters, handwriting and even stickers.  The function that makes the most noise is that the stories are made public only for 24 hours (Doesn't that sound familiar?). The new feature appears at the top of the screen with the Instagram profile and the users you follow who are already using the new feature. All videos and photos published in a user's Stories will be followed in the same way that Snapchat presents the stories of other users.  The “more” (+) icon in the upper right corner will allow us to create a photo or video for our story.  Once captured Instagram enables the options of filters, stickers, and handwriting.  The privacy settings of the stories are tied to the settings of your p...

5 key points for optimizing a WordPress website

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How to optimize a web in WordPress? Optimize images Today, the  loading time of  a certain website is a key aspect, both for Google and for users.  And the images have a significant influence on that point.  To avoid that they weigh too much and slow down the loading time of the website, it is best that you adopt their size to the subject in question so that it fits correctly to the  web design  and, in addition, that before uploading them, compress them. Hosting Any strategy that you are going to implement will not help if you do not have the website in a  specialized WordPress hosting.   You must take into account a series of points: On the one hand, it offers enough space to host WordPress and everything that this platform implies: plugins, themes ... On the other hand, full migrations are free. And finally, that the servers are optimized and, in addition, are updated automatically on a frequent basis. Compress A great...

Tips to increase sales in online stores

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3 Tips to Increase Internet Sales Create a blog Content marketing is a great strategy for increasing the volume of sales in an online store. Creating a corporate blog has great benefits, both for users and search engines such as Google. There are many experts who point out that currently having a blog is no longer an opportunity, but rather an obligation. In relation to Google, a corporate blog significantly improves web positioning as it brings quality to the online store. It is a very important issue considering that the first three search results concentrate 60% of clicks. Therefore, we must create an effective content marketing strategy to occupy those first positions. As for users, a blog is a space in which information can be provided in a close, personal and non-invasive way, but rather to support and help the consumer. For example, you can create useful articles about the different uses of a particular store item, give maintenance advice, make tutorials, explain wh...